In an era  whilst  The world  has become  a worldwide  village, even as  get right of entry to  to records  has turn out to be  very easy , it has emerge as  equally  vital  in retaining  pace  with the time. The ever-evolving generation  performs  a completely  important  position  in retaining  one abreast of the happenings across  the globe. Media’s contribution to that is  very big . It is  your lots  needed  automobile  for a clean  crusing  within the  world  of information .
The media alternatives 
Print Media
Print media extensively  includes  Newspapers, Magazines and other  print literature which are available in one-of-a-kind  styles and sizes , and in most cases  are on hand  to carry . Alonghwith dissemination of knowledge , it has been  a robust  device  of Advertising  in view that  lengthy . it's been  the maximum  relied on  companion  of any advertiser to reach  out to the human beings  to promote  their services and products . Earlier than  the arrival  of electronic  media, and to a huge  quantity  even in its presence these days , print media has has been first and the most  choice  of the advertisers. Besides  product Advertising , there are quite a number  services  that locate  print media appropriate  and profitable  to market it . From easy  advertisements  which take simply  4  lines  of a column to government  tenders and notices to full  page  and double spread  advertisements , print media has been quite  accommodating. And no longer  to forget about , its value -effectiveness which is  unparalleled  compared  to every other  medium.
Vis-a-vis print media, electronic  media is a new  player , but  its recognition  has challenged print media’s hegemony to pretty  a massive  extent . Although  it may ’t make print media redundant, but  has eaten up its revenue  in big  proportions. In truth , it has pressured  print medium to find  new ways  of sales  era . recognition  of digital  media can be  gauged from the truth  that new channels are starting  at everyday  periods . It could not  were  possible  with out  earnings  via  sales .
Advertisers too have found  Tv  & Radio - the flag bearers of digital  media, as a rewarding  way  to connect to  their target market . Television  commercials  are lively  as compared  to print commercials , and communicate  in a lingo which without delay  connects to the hundreds . That is  one single  leverage that puts  electronic  media in motive force ’s seat.

